Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science.

Comments

The UX List
The UX List
6 months ago

Thanks for sharing, lots of good reference material and good follow up reading recommendations !

TobyCS
TobyCS
6 months ago

Very interesting article

Awesome article! Thanks!